Bottled Up
Wednesday, November 23rd, 2005 
My brother Chad at the lake.
This past June my family of fourteen swarmed a two-bedroom cabin by a nearby lake like it was an anthill. We were everywhere. My youngest nephews were on the floor wrecking Matchbox cars. My youngest niece was doing her usual happy baby aerobics in her high chair hanging off the side of the kitchen counter. My dad and brother-in-law were just outside the patio door flipping burgers over a Coke and a beer. My sister was looking for diapers. The older nieces and I were munching on Doritos. And the women (minus my sister) were all in the kitchen at once, each working independently from the others, never getting in each otherâs way, but somehow in the end finishing our fine buffet-style lunch in unison. It was like watching synchronized swimming, only in a kiddy pool.
âMom, whereâs the water?â Jayden asked as she picked through the fridge like a half-price rack at Old Navy.
âI donât know, sweetie, I think weâre out,â my sister-in-law Sharla answered.
âMaaaam!â Jayden pushed the fridge door shut and sulked against it. âWhat am I going to drink?â
No answer. Her mom was busy unpacking a shopping bag of plastic plates and silverware.
Jayden looked at me sitting at the counter eating chips. She rolled her eyes.
âWhy donât you drink the water from the faucet?â I asked.
Jayden grimaced. âNo way. I only drink bottled water from Samâs.â
Apparently I was uninformed.
I suppose living out of the country for three years with only occasional visits is like being that kid at school who wasnât allowed to watch TV at home, only a show or two at friendsâ houses after school once in a while if he was lucky. Those kids never knew anything. They lived in another reality. And I honestly had no idea people thought it was cool to drink water out of bottles like they were drinking Coke. Nobody told me.
Of course as soon as my niece pointed out how cool bottled water was, I saw people drinking it everywhere, like I was in a bottled-water commercial.

I did some research online about bottled water because thatâs the kind of geek I am and discovered that drinking bottled water is, in fact, a big deal. Selling water on American soil is now a multi-billion-dollar industry. The market reached $9.2 billion in wholesale dollar sales in 2004 [1]. Bottled water is the fastest-growing beverage category in the country [2] and has surpassed fruit drinks, even milk and beer to become the second largest commercial beverage, second only to carbonated soft drinks [3].
Drinking water is, of course, a good idea. The Mayo Clinic says the average person should drink eight 8-ource glasses of water every day (about 1.9 liters) [4]. I donât drink that much water. I should drink more. Still, thereâs something about this whole bottled-water business that bugs me.
I think itâs just thatâitâs the bottled water business. People are spending billions of dollars on something they can get for pennies at home. One statistic I read said it costs somewhere between 240 to over 10,000 times more per gallon to purchase bottled water than it does to purchase a gallon of water from the tap at home [2].

Charles Bridge in Prague, The Czech Republic
Two weeks ago I was in Prague on vacation (this time, sans family), and I had time to think about the important things in life, you know, for example my stance on bottled water. Even with all these bottled water numbers in my head, I found myself settling in the middle of the debate. I actually found myself thinking about one or two good reasons to drink bottled water.
In Prague people donât drink the tap waterâtoo much lead or something. So while my wife April, my sister-in-law Heidi, and I were visiting (okay, so we did bring one sister-in-law along) we had to drink bottled water. Not that it mattered to the rest of them since theyâd shoot up bottled water intravenously if they could, but the point is I had to drink bottled water too. Iâve tried to avoid drinking water from a bottle if possible, or in the worst cases, drinking from a bottle my wife has already used to avoid saying I actually drank bottled water instead of saying I reused an already existing plastic bottleâa noble cause, in my opinion. Anyway, I had to drink bottled water or get sand paper mouth. With the added factor that I was barely recovering from a cold that had put me down for the count for three days, I carried a water bottle with me wherever I went.
We saw the castle in Prague. We walked across Charles Bridge. We went for a promenade in such and such a park. We ate lots of dumplings. For three whole days I drank water from a bottle.
While I still think drinking water from a bottle is about as smart as setting money on fire, I did discover that drinking water from a bottle taught me one lesson. It taught me that water is limited and valuable. See, bottles are containers, and containers do two things. They hold a particular quantity, a particular limit of something, in this case, one liter of water. They also (in general) keep track of something that you want to keep track ofâsomething valuable. I found that drinking water from a bottle reminded me throughout the day that water is a natural resource and is both limited and valuable. I would fill up my bottle in the morning from the eight-liter jug and would think to myself, âOkay now, you have to make this last all day. Drink it wisely.â Since I knew I only had one liter to drink, every sip was valuable to me. I thought about it.
Maybe this is a stretch, but I think families are the same way. Families are like bottled water. We bottle ourselves up every now and then in a condo or a little cabin because itâs our duty to keep track of each other. Most of the time we take each other for granted, but for those two weeks or so that weâre together, thatâs when we remember that our time together is limited and we mean something to each other. Weâre not strangers, weâre not necessarily friends either, but we are family.
- Sources:
- Beverage Marketing’s 2005 Market Report Findings
www.bottledwater.org/public/BWFactsHome_main.htm - Bottled Water: Pure Drink or Pure Hype?
www.nrdc.org/water/drinking/bw/chap2.asp - Bottled Water Strengthens Position As No. 2 Beverage, Reports Beverage Marketing
www.beveragemarketing.com/news2vv.htm - Water: How Much Should You Drink Every Day?
www.mayoclinic.com/health/water/NU00283 - Message in a Bottle: Despite the Hype, Bottled Water is Neither CLEANER nor GREENER Than Tap Water
http://www.emagazine.com/view/?1125 - Bottled Water: Understanding a Social Phenomenon (pdf document)
http://assets.panda.org/downloads/bottled_water.pdf
Additional Sources (if you really donât like bottled water):